As a community investor, Georgian International has contributed generously to the sponsorship of minor sports, especially the Barrie Minor Hockey Association. In 1991, GI became involved with the OHA Junior B Barrie Colts, a team that was traditionally competitive, but struggling financially. Under the support of GI, the club achieved both financial health and competitive excellence, becoming a model for other Tier II hockey franchises. The community support generated by the Junior B Colts convinced GI it could similarly support an OHL franchise, if a new arena could be built to make the team financially viable. On New Year’s Eve, 1995 the Barrie Colts played their first OHL game at the newly constructed Barrie Molson Centre (BMC), marking the year major junior hockey returned to Barrie for the first time since the old Barrie Flyers left for Niagara Falls in 1960.
Georgian International continued its philosophy of giving back to the community by encouraging members of the Barrie Colts to maximize their own community involvement and the full range of volunteer opportunities available to them, both on and off the ice. The Colts organization has graduated over 20 players to the professional hockey ranks of the National Hockey League while other players have represented Canada at the World Junior Hockey Championships.