Formerly known as the Canadian Automotive Institute, the Automotive Business School of Canada (ABSC) at Georgian College was established in 1985 to provide the automotive industry with business professionals capable of taking on future leadership roles. This ambitious initiative was undertaken in co-operation with the Canadian automotive industry, various retail and manufacturing corporations, and Georgian College. Georgian International was the driving force behind establishing the ABSC and has supported its programs for over 25 years. In 2006, GI created the ‘J.C. Massie Automotive Bursary’, an endowment named in memory of GI’s President’s late father, to provide grants to exceptional graduates from Georgian College’s Automotive Marketing Program who are planning to continue their degree at the ABSC. The Automotive Business School of Canada is home to the only programs of their kind in the country, and provides close to $130,000 in scholarships and awards annually to deserving students seeking employment in the automotive sector.
